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Tuesday, July 04, 2006

Another market to explore - batteries

Looking to investigate a market? As a marketing or strategy case study or report? How about batteries? Smarthouse has a nice wrap about it here.

It's not a bad market either. As our devices have become smaller (think cell phones or mp3 players) or our requirements for power and endurance greater (think laptops especially, now 50% of the PC market overall and growing) we have many issues to explore. The technology - how do you get more power for longer whilst making it smaller and cooler? The environment - what the heck do we do with discarded batteries? The future - alternative technologies and delivery strategies for increasingly pervasive computing-based devices.

It's worth some googling, surely?

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