January 21, 2009
Wenatex? Beds? What?
Every so often I get a letter from Wenatex. I just got another one. I always wonder which mailing list sold them my name before throwing it in the bin, however I opened this one just to remind myself of “what’s what”. OK, so you get enticed by a free meal at the local Bowlo. Big deal, don’t particularly like (or frequent) bowling clubs. They also offer vouchers redeemable for $20 free gifts that I’m certain won’t be something I need or want. So in the bin it goes!!
But wait, there’s more. Wenatex offers “sleep research” and “trends” information. Yawn. It’s working already!! So I googled them and found an amazing wealth of contrasting information. Check this out. Wow.
So either it’s a reputable business selling sleep-related products at decent margins through a niche marketing campaign, or it’s “a scam”. Well it has scam potential, but it’s not really a scam per se, although it depends on what you call a scam. Enticement via free gifts is not scamming, at least as long as it’s all up front and genuine. There are indeed products to be bought and they appear to be real, although their efficacy is perhaps unproven and may be matched by cheaper alternative retail products.
If there were no products, or the offer was not genuine (such as no dinner at all) then it would definitely be a scam. But this appears, on balance, to be a real free meal, free (if lousy) gift, and a sales pitch for an expensive bedding product.
The pseudo-science that accompanies the sales pitch may be another matter, however. For the record, once more, I tossed it in the bin.