January 10, 2008

On competition, sharing and safety

OK, you didn’t ask, but here I go. Some thoughts and questions to consider for today.

  1. Why is it that the bicycle industry can make frames that are compatible with the drivetrains of at least 3 major manufacturers and the componentry of just about everyone? Doesn’t that (otherwise very sensible) component commonality impinge upon product differentiation?
  2. Why is it that automotive companies can barely get it together to share wheels and tyres and sundry hidden mechanicals and electricals? Sure they have tried to share platforms and engines, and there are plenty of exceptions, but generally they keep reinventing the wheel; or in this case the complete drivetrain and monocoque shell. Does this more complete individualism grant some competitive advantage or are they simply blind to the savings that they could make for themselves, their customers and the world?
  3. Why is it that the PC industry is split so unevenly between the bespoke “locked-up” designs like Apple’s and the open, modular and shared componentry that the “IBM-compatible” (or perhaps ‘Intel/Microsoft architecture-compatible’) makers comply with? What can we take away from the far greater market penetration of the latter approach? Or the higher prices and possibly ‘cooler’ designs from the low-volume makers?
  4. What is the best approach for the world (including our living environment as well as our economic one)? To evolve shared componentry in all cases and thereby reduce overlap and waste; or to instead foster maximum competitive differentiation with bespoke, individualised design? Or to balance the 2 approaches? Or to find a 3rd way?
  5. If there is ‘a better way’, should governments mandate it? Car safety legislation would be one example when government has enforced a common standard of safer design, however I have the sneaking suspicion that there are better, lighter, cheaper safety systems than the amazingly contrived explosive ‘airbag’ system that car companies have foist upon us. Airbags are of course less intrusive than helmets, harnesses and the like – but are they ‘better’? Is this an example where the compromise reached favours maximising car sales over implementing good sense? Or do the practical problems of getting people to wear harnesses and helmets outweigh the benefits?

These are the questions on my mind right now. More later, I’m sure…

Filed under Bikes and bike racing, Business, Computing, Futurism, Global Warming, Humanity, Motoring by Rob.

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