June 25, 2008
The sort of populism that sells the wrong message
We have a global crisis or 2 on our hands: (1) soaring fuel cost driven by demand and a supply that has peaked; (2) a food price crisis arising from (1) and (3) global warming, probably caused by human activity. Now I’m all for allowing market forces to play out – but there are people being hurt here. We don’t need online ‘journalists’ attempting to sell over-powered, overly-large sedans, especially by playing the ‘nationalism’ card. It’s OK, people of Australia, you are still Australian, or an American for that matter, if you down-size to a smaller, more efficient car. It’s OK, it can still be ‘sporty’.
Indeed it’s OK to ride a bike or catch public transport, or walk. There’s a place for over-powered ‘sporty’ cars, there are enthusiasts aplenty who will pay the bucks required. But it’s not somehow quintessentially Australian to drive a fat, fuel guzzling sedan.
What this article demonstrates is the inherent bias in the established media, that lags reality by about a decade: Biffing through a sunburned summer landscape in a big, boofy Australian muscle car is to feel like a native son; a bloke’s bloke. The jaundiced might view HSV’s Clubsport R8 as quintessentially ‘Strayan as seafood at Christmas, inviting a mate along on your honeymoon, or claiming a catch off an Indian batsman’s pad. A bit retrograde. A boganmobile. It’s not well written, indeed the article is a contradiction in and of itself. But if I were to have a stab at deciphering it, what the writer is really doing here is ‘having a go’ at what some may call the ‘cafe-latte’ or ‘chardonnay’ set and aligning with what they see as a ‘populist’ view. In that sense the article asserts that it’s better to be a ‘bogan’ and drive a fuel guzzler than to be elitist and down-size. Read the whole article if you want, but it’s a tedious repetition of that old line – bigger is better. Oh is it, really?
